An early example of viral marketing comes from Mystery Science Theater 3000. In the early 1990s this TV show had little distribution. They prompted their viewers at the end of the show to start recording it on video tape and pass it on to friends. This was a unique viral/word of mouth marketing technique in a time when not many people were using the internet. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Guerilla Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Video Marketing, Viral Marketing, Viral Marketing Campaign, Word of Mouth Marketing | Tagged BMW viral, harry potter, marketing strategy, mst3k viral campaign, mystery science theater 3000, pottermore, pottermore viral, pottermore viral campaign, video marketing, viral campaign, viral marketing, viral marketing campaign | Leave a commentMany times you hear about something, whether it being a product or service, through all types of sources. Some of those sources could have been through the media, a newspaper ad, a TV commercial, but usually the biggest form of communication is through word of mouth. Your friends, family members, classmates and co-workers actually have the biggest impact on spreading information about something then let’s say a commercial on TV. This is due to a trust that you have already established with them. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Viral Marketing, Viral Marketing Campaign | Tagged marketing buzz, marketing campaign, marketing campaigns, marketing strategy, social networks, viral advertising, viral marketing, viral marketing campaign, viral marketing campaigns, viral marketing strategy | Leave a commentIn today’s fast paced industry, companies and businesses are often looking for the best possible way to attract consumers with a plethora of marketing tactics, whether it’s through commercials, newspaper ads, door-to-door flyers, special sales, etc. Regardless of whichever route they choose to go, it would be absurd not to consider the internet as it is the best way to advertise your services or products to the most targeted consumers at once. Continue reading
Posted in BMI Elite Blog, Online Marketing, Search Engine Marketing, Search Engine Optimization | Tagged internet marketing promotion, marketing, marketing company, marketing search engines, marketing strategy, professional seo, search engine, search engine market, search engine marketing, search engine optimization consultants, search engines, search engines marketing, sem, seo consulting | Leave a commentAuto dealerships and car salesmen are starting to recognize the advantages of mobile marketing. For the most part, mobile advertisements are seen by individuals who are driving, walking, or taking public transportation. This is the perfect audience for any automobile advertisement because most of these individuals have busy lives that obligate them to constant movement. People on the move are always thinking of ways to save time and make their lives more convenient. People who are walking and taking public transportation will think about driving every so often. A person who is already driving may think about purchasing a new or bigger vehicle. An automobile ad will entice the individuals in these situations. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Lead Generation, Mobile Advertising, Mobile Marketing, Online Marketing, SMS Mobile Messaging | Tagged automotive leads, automotive marketing, direct marketing lists, email marketing lists, interactive marketing strategies, marketing lists, marketing strategy, mobile marketing, mobile marketing lists, sales leads, strategic marketing service | Leave a commentAs a marketer, finding new and different ways to advertise one’s company or products can be quite difficult at times. This is why many companies today are starting to incorporate QR Codes into their marketing strategies, giving them the breath of fresh air they’ve been awaiting. A Quick Response Code or QR Code in short is a small black and white barcode that can be placed on anything and is readable by any QR scanners, mobile phones that are equipped with a camera or any type of “Smart Phone.” Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Direct Mail, Mobile Advertising, Mobile Marketing, Online Marketing, QR Codes | Tagged direct mail, direct mail marketing, mail marketing, mail services, marketing strategy, mobile advertising, mobile apps, mobile marketing, qr code, qr codes, quick response codes | Leave a comment