More and more companies are including videos in their email marketing campaigns. Past technical obstacles are no longer a problem with the advances in technology. Studies show that people are more likely to watch a video than read a message and emails containing video are opened five times more than emails without video. There has been a prediction that by 2013, 90% of web traffic will be caused by video. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Marketing Campaign, Marketing Strategy, Video Marketing, Viral Marketing, Viral Marketing Campaign | Tagged direct marketing, email marketing, email marketing campaign, email marketing campaigns, email video, marketing campaign, marketing campaigns, video email, video marketing | Leave a commentImagine getting into your car, backing out of your drive way, but not being able to drive to your destination because the road is blocked off. What do you do? You now have little to no options but tons of frustration; this is what it would be like if there were no search engines available. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Lead Generation, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Search Engine Marketing, Search Engine Optimization | Tagged contextual advertising, marketing campaign, marketing campaigns, search campaign, search campaigns, search engine marketing, search engine optimization, search marketing, sem, seo | Leave a commentMany times you hear about something, whether it being a product or service, through all types of sources. Some of those sources could have been through the media, a newspaper ad, a TV commercial, but usually the biggest form of communication is through word of mouth. Your friends, family members, classmates and co-workers actually have the biggest impact on spreading information about something then let’s say a commercial on TV. This is due to a trust that you have already established with them. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Viral Marketing, Viral Marketing Campaign | Tagged marketing buzz, marketing campaign, marketing campaigns, marketing strategy, social networks, viral advertising, viral marketing, viral marketing campaign, viral marketing campaigns, viral marketing strategy | Leave a commentViral marketing is a “marketing phenomenon that facilitates and encourages people to pass along a marketing message.” It is often times referred to as word of mouth marketing. This type of marketing has seen great success with the traditional word of mouth and with the use of the internet. Many companies have seen great results in their viral marketing campaigns and will be remembered for a long time. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Campaign, Marketing Strategy, Mobile Marketing, Online Marketing, Viral Marketing | Tagged brand awareness, guerilla marketing, marketing campaign, video marketing, viral branding, viral email, viral email marketing, viral marketing, viral marketing campaign, viral media, viral video, viral videos, what is viral marketing, word of mouth marketing | Leave a commentUsing social media sites like Facebook, Twitter, and MySpace has become a way of life for many people. People are always logged on looking at pages, checking the newsfeed, changing their status, etc. This massive use of social media has left a big opening for viral marketing to flourish. And, in a way, viral marketing and social media sites have become indistinguishable with viral marketing being the concept and social media being the tool or medium. Continue reading
Posted in BMI Elite Blog, Digital Branding, Digital Marketing, Integrated Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Social Media, Social Media Marketing, Viral Marketing | Tagged marketing campaign, marketing management, online marketing, smm, social media, social media blogs, social media campaign, social media marketing, social media marketing tips, social media networking, social media sites, social media today, top social media sites, viral marketing, viral media | Leave a comment