Category Archives: Viral Marketing
← Older postsIncorporating Video in Email Marketing
November 1, 2011More and more companies are including videos in their email marketing campaigns. Past technical obstacles are no longer a problem with the advances in technology. Studies show that people are more likely to watch a video than read a message and emails containing video are opened five times more than emails without video. There has been a prediction that by 2013, 90% of web traffic will be caused by video. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Marketing Campaign, Marketing Strategy, Video Marketing, Viral Marketing, Viral Marketing Campaign | Tagged direct marketing, email marketing, email marketing campaign, email marketing campaigns, email video, marketing campaign, marketing campaigns, video email, video marketing | Leave a commentBuilding Brand Awareness Through the Use of Viral Marketing
October 12, 2011It is the goal of any advertising campaign to increase brand awareness especially with the introduction of new brands. Target markets being exposed to a new brand is an important step for the product life cycle. It is actually the first step because only after brand awareness can you have aided brand recall, unaided brand recall, brand recognition, and then finally, after people become repeat users, brand loyalty. One interesting and fairly new way of increasing brand awareness is through viral marketing. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Viral Marketing, Viral Marketing Campaign | Tagged brand awareness, branding campaign, digital branding, viral advertising, viral advertising campaign, viral branding, viral campaign, viral marketing | Leave a commentMore Infamous Examples of Viral Marketing
September 21, 2011An early example of viral marketing comes from Mystery Science Theater 3000. In the early 1990s this TV show had little distribution. They prompted their viewers at the end of the show to start recording it on video tape and pass it on to friends. This was a unique viral/word of mouth marketing technique in a time when not many people were using the internet. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Guerilla Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Video Marketing, Viral Marketing, Viral Marketing Campaign, Word of Mouth Marketing | Tagged BMW viral, harry potter, marketing strategy, mst3k viral campaign, mystery science theater 3000, pottermore, pottermore viral, pottermore viral campaign, video marketing, viral campaign, viral marketing, viral marketing campaign | Leave a commentViral Campaigns Making An Impact On The Web
September 15, 2011Many times you hear about something, whether it being a product or service, through all types of sources. Some of those sources could have been through the media, a newspaper ad, a TV commercial, but usually the biggest form of communication is through word of mouth. Your friends, family members, classmates and co-workers actually have the biggest impact on spreading information about something then let’s say a commercial on TV. This is due to a trust that you have already established with them. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Viral Marketing, Viral Marketing Campaign | Tagged marketing buzz, marketing campaign, marketing campaigns, marketing strategy, social networks, viral advertising, viral marketing, viral marketing campaign, viral marketing campaigns, viral marketing strategy | Leave a commentInfamous Examples of Viral Marketing
September 14, 2011Viral marketing is a “marketing phenomenon that facilitates and encourages people to pass along a marketing message.” It is often times referred to as word of mouth marketing. This type of marketing has seen great success with the traditional word of mouth and with the use of the internet. Many companies have seen great results in their viral marketing campaigns and will be remembered for a long time. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Campaign, Marketing Strategy, Mobile Marketing, Online Marketing, Viral Marketing | Tagged brand awareness, guerilla marketing, marketing campaign, video marketing, viral branding, viral email, viral email marketing, viral marketing, viral marketing campaign, viral media, viral video, viral videos, what is viral marketing, word of mouth marketing | Leave a comment