Imagine getting into your car, backing out of your drive way, but not being able to drive to your destination because the road is blocked off. What do you do? You now have little to no options but tons of frustration; this is what it would be like if there were no search engines available. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Lead Generation, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Search Engine Marketing, Search Engine Optimization | Tagged contextual advertising, marketing campaign, marketing campaigns, search campaign, search campaigns, search engine marketing, search engine optimization, search marketing, sem, seo | Leave a commentAn early example of viral marketing comes from Mystery Science Theater 3000. In the early 1990s this TV show had little distribution. They prompted their viewers at the end of the show to start recording it on video tape and pass it on to friends. This was a unique viral/word of mouth marketing technique in a time when not many people were using the internet. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Guerilla Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Video Marketing, Viral Marketing, Viral Marketing Campaign, Word of Mouth Marketing | Tagged BMW viral, harry potter, marketing strategy, mst3k viral campaign, mystery science theater 3000, pottermore, pottermore viral, pottermore viral campaign, video marketing, viral campaign, viral marketing, viral marketing campaign | Leave a commentMany times you hear about something, whether it being a product or service, through all types of sources. Some of those sources could have been through the media, a newspaper ad, a TV commercial, but usually the biggest form of communication is through word of mouth. Your friends, family members, classmates and co-workers actually have the biggest impact on spreading information about something then let’s say a commercial on TV. This is due to a trust that you have already established with them. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Viral Marketing, Viral Marketing Campaign | Tagged marketing buzz, marketing campaign, marketing campaigns, marketing strategy, social networks, viral advertising, viral marketing, viral marketing campaign, viral marketing campaigns, viral marketing strategy | Leave a commentIf you own a computer or smart phone, chances are you’re familiar with websites like YouTube, Vimeo, etc., as they are popular ways for people to view various types of online media. On these websites anyone can login and upload endless types of content, whether it’s a video cut of your home videos or pictures in which you could create a slideshow to show everyone on the web. Regardless of whatever you choose to put on, it’s almost guaranteed that a wide array of people from all parts of the world will be able to access it. With that being said, as a marketer, you can only imagine the possibilities of the endless types of markets you can tap into. Continue reading
Posted in BMI Elite Blog, Digital Marketing, Integrated Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Viral Marketing | Tagged marketing digital, social media marketing, social media viral, video sharing, vimeo, vimeo viral marketing, viral marketing, viral marketing campaign, viral social media, viral video production, viral videos, what is viral marketing, youtube, youtube viral marketing | Leave a commentUsing social media sites like Facebook, Twitter, and MySpace has become a way of life for many people. People are always logged on looking at pages, checking the newsfeed, changing their status, etc. This massive use of social media has left a big opening for viral marketing to flourish. And, in a way, viral marketing and social media sites have become indistinguishable with viral marketing being the concept and social media being the tool or medium. Continue reading
Posted in BMI Elite Blog, Digital Branding, Digital Marketing, Integrated Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Social Media, Social Media Marketing, Viral Marketing | Tagged marketing campaign, marketing management, online marketing, smm, social media, social media blogs, social media campaign, social media marketing, social media marketing tips, social media networking, social media sites, social media today, top social media sites, viral marketing, viral media | Leave a comment