Category Archives: Digital Branding
← Older postsCustomizing Your Email Marketing Campaign
December 27, 2011While implementing an email marketing campaign is still a great investment, there are a lot of companies sending emails. Internet users’ inboxes are typically filled with messages from many companies. After a while, people might not even open some emails and find themselves unsubscribing from email marketing lists. This is why it is very important for companies to stand out in their email campaigns and keep the attention of subscribers. One great way to do this is by customizing your email marketing campaign. This type of tactic is increasingly being used as the need for personalized marketing increases. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Marketing Campaign, Online Marketing | Tagged business emails, email market, email marketing, email service, email solutions, html email services, market email, marketing e mails, marketing solutions, send email service, simple email service, track e-mail | Leave a commentIncorporating Video in Email Marketing
November 1, 2011More and more companies are including videos in their email marketing campaigns. Past technical obstacles are no longer a problem with the advances in technology. Studies show that people are more likely to watch a video than read a message and emails containing video are opened five times more than emails without video. There has been a prediction that by 2013, 90% of web traffic will be caused by video. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Marketing Campaign, Marketing Strategy, Video Marketing, Viral Marketing, Viral Marketing Campaign | Tagged direct marketing, email marketing, email marketing campaign, email marketing campaigns, email video, marketing campaign, marketing campaigns, video email, video marketing | Leave a commentBuilding Brand Awareness Through the Use of Viral Marketing
October 12, 2011It is the goal of any advertising campaign to increase brand awareness especially with the introduction of new brands. Target markets being exposed to a new brand is an important step for the product life cycle. It is actually the first step because only after brand awareness can you have aided brand recall, unaided brand recall, brand recognition, and then finally, after people become repeat users, brand loyalty. One interesting and fairly new way of increasing brand awareness is through viral marketing. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Viral Marketing, Viral Marketing Campaign | Tagged brand awareness, branding campaign, digital branding, viral advertising, viral advertising campaign, viral branding, viral campaign, viral marketing | Leave a commentSearch Engine Marketing Increasing Traffic For Your Company
September 30, 2011Imagine getting into your car, backing out of your drive way, but not being able to drive to your destination because the road is blocked off. What do you do? You now have little to no options but tons of frustration; this is what it would be like if there were no search engines available. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Lead Generation, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Search Engine Marketing, Search Engine Optimization | Tagged contextual advertising, marketing campaign, marketing campaigns, search campaign, search campaigns, search engine marketing, search engine optimization, search marketing, sem, seo | Leave a commentMore Infamous Examples of Viral Marketing
September 21, 2011An early example of viral marketing comes from Mystery Science Theater 3000. In the early 1990s this TV show had little distribution. They prompted their viewers at the end of the show to start recording it on video tape and pass it on to friends. This was a unique viral/word of mouth marketing technique in a time when not many people were using the internet. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Guerilla Marketing, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Video Marketing, Viral Marketing, Viral Marketing Campaign, Word of Mouth Marketing | Tagged BMW viral, harry potter, marketing strategy, mst3k viral campaign, mystery science theater 3000, pottermore, pottermore viral, pottermore viral campaign, video marketing, viral campaign, viral marketing, viral marketing campaign | Leave a comment