Category Archives: Advergaming

The Use of Advergaming in Mobile Marketing

Posted on August 30, 2011 by bmielite

The decision to use advergaming in a mobile marketing campaign is a smart move. Advergaming is “the practice of using video games to advertise a product, organization, or viewpoint.” Many marketers are already taking advantage of this in various ways. It can be done through product placement, advertising in games that are downloaded for free, including free games in products, and so on. Continue reading →

Posted in Advergaming, BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Mobile Advertising, Mobile Marketing | Tagged advergames, advergaming, direct mobile marketing, gaming ads, internet marketing campaigns, marketing strategies, mobile ads, mobile marketing, mobile marketing and advertising, what is advergaming | Leave a comment

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Category Archives: Advergaming

The Use of Advergaming in Mobile Marketing

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