Monthly Archives: October 2011
Building Brand Awareness Through the Use of Viral Marketing
October 12, 2011It is the goal of any advertising campaign to increase brand awareness especially with the introduction of new brands. Target markets being exposed to a new brand is an important step for the product life cycle. It is actually the first step because only after brand awareness can you have aided brand recall, unaided brand recall, brand recognition, and then finally, after people become repeat users, brand loyalty. One interesting and fairly new way of increasing brand awareness is through viral marketing. Continue reading
Posted in BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Viral Marketing, Viral Marketing Campaign | Tagged brand awareness, branding campaign, digital branding, viral advertising, viral advertising campaign, viral branding, viral campaign, viral marketing | Leave a comment